Stella McCartney has teamed up with LeSportsac to create a range of bags that have a distinct baby-ish feel possibly influenced by her own motherhood experience. Theres loads of different styles and shapes and in true LeSportsac style, the shapes are very commerical. However, I always ask the same question when it comes to mummy bags - why do they look so baby-ish when its normally a grown mum or dad carrying it?
Cute that is comes with a matching soft toy and hats off to the orange / slate colourway which is a little less babyish but still merchandises well with the prints.
Despite the ridiculously low cost body fabric used in LeSportsac, the bags actually seem pretty resiliant, so i imagine they are making their customers happy as well as making a killer margin.
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