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It is an amazing idea and a solid application of the technology. Timbuk2 who is very well known for their simple messenger bags that is all about the material, this is definitely a great colab idea and i can't wait to see more happening within this area.
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One of the best things about this technology is that the process allows you to still be able to see the detail in the original material, visible recycling technology. Great work guys! Find out more about Rootphi at www.rootphi.net
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Ridiculous i would say. Target you are complete idiots and I think have drawn more negative publicity to yourselves by doing this.
See more info on this on Timbuk2's site here.