Thats my take on it anyway. Its humorous and sort of makes a comment about the value of hand bags by comparing a leather bag to the paper bag that lots of expensive stuff from Chanel comes packaged in.
The bag is designed to replicate a paper shopping bag - and in that, it is nothing really all that new, Louis Vuitton did it with their leather version of the chinese laundry bag (everyone has a different name for that bag), i will try to dig it out and post it here with these, so stay tuned.
In the same way, this bag is also quite modest, there is no hardware to be seen, it says what it does on the front, and makes so illusions about what it actually is. Thats why this bag should be respected, and it has my thumbs up.
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